Ted Leonard


Founder & Managing Partner


Ted is a strategically-focused and financially-minded business leader who is passionate about supporting entrepreneurs and collaborating with business owners to help them maximize value. Prior to his FreshTrax endeavor, Ted spent over a decade gaining experience across multiple industries and business functions including: board advisory, executive management, corporate finance, day-to-day operations and transactions. He started his career with Thomson Reuters as a portfolio analyst and consultancy advisor to mutual fund boards. Ted moved to FTI Consulting in the Telecommunications, Media and Technology practice. In this role he provided financial advisory for debtor and creditor-side restructuring engagements. Additionally, Ted assisted on turnaround management and performance improvement engagements. Following FTI, Ted worked for DaVita Healthcare Partners as an operational finance manager and senior manager of strategy. In these functions Ted was responsible for business strategy and operational financial management of multiple divisions totaling over $500 million in revenue.

Most recently Ted served as Interim Vice President of Business Operations for Platte River Associates, a software technology company that operates in the oil and gas space. In this role Ted was responsible for all facets of the business: day-to-day operations, sales and marketing, finance and software development. Ted sits on the Board of Directors for the First National Bank of Dwight, an agricultural-based bank located in Dwight, IL. Ted received his Bachelor of Arts with a concentration in Economics from Hamilton College and his Master of Business Administration with a concentration in Finance from the University of Denver, Daniels College of Business.